Consumers' product evaluations in emerging markets
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference43 articles.
1. Consumer Evaluations of Brand Extensions
2. Country image: consumer evaluation of product category extensions
3. Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands
4. Country-of-Origin and Brand Effects:
5. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
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