Abstract
PurposeThis study aims to measure the effects of moderation by age and income in mobile payment systems' intended use as predictors of performance expectation, effort expectation, social influence, risk and perceived costs.Design/methodology/approachThis study is based on a survey that generated a sample of 1,742 Brazilian users that responded to the measurement scale. The research data were analyzed using the partial least squares structural equation model.FindingsAll proposed latent variables were significant, with income positively moderating the performance expectation and negatively moderating the perceived cost and perceived risk. In addition, age positively moderates performance expectation and negatively moderates cost perception.Originality/valueThe findings evolved previous literature by understanding moderating effects that make it possible for companies operating in mobile payments to generate segmented communication and engagement plans for users of different income and age brackets.
Subject
Management of Technology and Innovation,Organizational Behavior and Human Resource Management,Business, Management and Accounting (miscellaneous),Business and International Management
Reference39 articles.
1. Intention of adoption of mobile payment: An analysis in the light of the unified theory of acceptance and use of technology (UTAUT);INMR - Innovation and Management Review,2016
2. Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators;Computers in Human Behavior,2015
3. As características competitivas que impactam a adoção de inovação: Um estudo sobre sistemas de pagamentos móveis;INMR - Innovation and Management Review,2013
4. Em busca do estado da arte do UTAUT: Ampliando as considerações sobre o uso da tecnologia;INMR-innovation and Management Review,2009
Cited by
5 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献