Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity
Author:
Publisher
Emerald
Subject
Marketing,Finance,Business and International Management
Reference39 articles.
1. Children's perceptions of advertisements for cigarettes
2. Children's awareness of cigarette brand sponsorship of sports and games in the UK
3. Children's opinions on whether or not cigarette advertisements should be banned
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Official sports sponsorship fortress vs ambush marketing attack;International Journal of Sports Marketing and Sponsorship;2018-02-05
2. Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield;International Journal of Sports Marketing and Sponsorship;2007-01
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