Usage and adoption intent of NFC payment methods: an investigation based on the UTAUT-3 model and perceived risk theory

Abstract

Purpose This study investigates near field communication (NFC) payment method adoption in the Republic of Kosova, aiming to understand factors influencing consumer behavior toward NFC technology adoption. Using the Unified Theory of Acceptance and Use of Technology (UTAUT-3) model and perceived risk theory, the research seeks to establish relationships between various factors and user intentions regarding NFC payment technology. Design/methodology/approach Using a quantitative approach, the research used a comprehensive questionnaire of 40 questions rated on a seven-point Likert scale across 16 constructs aligned with the research objectives. A convenience sampling method was used, distributing electronic questionnaires to 200 individuals representing diverse demographics in the Republic of Kosova. Findings The study identified significant support for numerous hypotheses, demonstrating substantial correlations between factors like performance expectancy, effort expectancy, social influence, habit, facilitating conditions and personal innovativeness with behavioral intention to use and behavioral intention to adopt NFC payments. Research limitations/implications Because convenience sampling was used, there are restrictions on the study’s sample size. Moreover, although the study delves into noteworthy elements impacting the adoption of NFC payment systems, it might not cover all possible factors that could influence consumer behavior in this regard. Practical implications Policymakers, NFC product developers, companies in the technology and payment sectors and Republic of Kosova customers all gain strategically from the research’s findings. Policymakers may make informed judgments about legislation, improve product development and marketing tactics and empower consumers to accept NFC payments by having a better understanding of consumer preferences and behaviors related NFC technology. Social implications Understanding consumer preferences and behaviors regarding NFC technology can refine product development and marketing strategies, inform policymaking and empower consumers’ decisions about adopting NFC payments. Originality/value This study’s innovative approach in combining the UTAUT-3 model and perceived risk theory contributes significantly to the understanding of factors influencing users’ intentions in adopting emerging payment technologies, filling a gap in NFC payment literature.