Impact of individualism and collectivism over the individual’s technology acceptance behaviour
Author:
Abbasi Muhammad Sharif,Tarhini Ali,Elyas Tariq,Shah Farwa
Abstract
Purpose
– The purpose of this paper is to develop an extended model of technology acceptance to include behavioural beliefs (perceived usefulness and perceived ease of use), subjective norms, management support (at institutional and governmental levels) to examine the academics’ internet acceptance behaviour within the Pakistan and Turkish context. In addition to this, impact of cultural dimension individualism-collectivism (IC) is also examined on the basis of moderator construct.
Design/methodology/approach
– Data were collected from 380 academics’ using a cross-sectional survey. Data were analysed using structural equation modelling (partial least squares) in conjunction with multiple group analysis.
Findings
– The results revealed that proposed model achieved acceptable fit with the data (i.e. R2=39 per cent in intention) and most of the hypothesised relationships were supported. The results also revealed that culture showed a moderating effect on hypothetical relationships. Specifically, the effects of management support were stronger for the respondents having high on collectivist society (i.e. Pakistan).
Originality/value
– The study is useful in non-western cultural contexts. Specifically, in contrast to previous studies, diversity of individuals’ acceptance behaviour is examined in Turkey and Pakistan. Additionally, this study had examined moderating impact of cultural dimension (i.e. IC) over academic’s behavioural intention to accept the internet technology.
Subject
Information Systems,Management of Technology and Innovation,General Decision Sciences
Reference112 articles.
1. Abbasi, M.
,
Shah, F.
,
Doudpota, S.
,
Channa, N.
and
Kandhro, S.
(2013), “Theories and models of technology acceptance behaviour: a critical review of literature”,
Sindh University Research Journal (SURJ), (e-Journal)
, Vol. 45 No. 1, pp. 163-170. 2. Abbasi, M.S.
,
Irani, Z.
and
Chandio, F.H.
(2010), “Determinants of social and institutional beliefs about internet acceptance within developing country’s context: a structural evaluation of higher education systems in Pakistan”, EMCIS, Abu Dhabi. 3. Abbasi, M.S.
,
Chandio, F.H.
,
Soomro, A.F.
and
Shah, F.
(2011), “Social influence, voluntariness, experience and the internet acceptance: an extension of technology acceptance model within a South-Asian country context”,
Journal of Enterprise Information Management, (e-Journal)
, Vol. 24 No. 1, pp. 30-52. 4. Adams, D.A.
,
Nelson, R.R.
and
Todd, P.A.
(1992), “Perceived usefulness, ease of use, and usage of information technology – a replication”,
MIS Quarterly
, Vol. 16 No. 2, pp. 227-247. 5. Agarwal, R.
and
Prasad, J.
(1999), “Are individual differences germane to the acceptance of new information technologies?”,
Decision Sciences
, Vol. 30 No. 2, pp. 361-391.
Cited by
70 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
|
|