Originator and generic medicine: pricing and market share
Author:
Publisher
Emerald
Subject
Marketing,Health Policy
Reference10 articles.
1. Generic Entry and the Pricing of Pharmaceuticals
2. Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act
3. The Importance of the Physician in the Generic versus Trade-Name Prescription Decision
4. Clinical Equivalence of Generic and Brand-Name Drugs Used in Cardiovascular Disease
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3. Modelling Customers’ Buying Behaviour of Jan Aushadhi (Generic Medicines);Indian Journal of Pharmaceutical Education and Research;2019-12-31
4. A systematic literature review of healthcare supply chain and implications of future research;International Journal of Pharmaceutical and Healthcare Marketing;2019-11-04
5. Pseudo-Generics in South Africa: A Price Comparison;Value in Health Regional Issues;2019-09
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