Equity market consequences of the social media revolution

Abstract

Purpose This paper aims to provide a reflection on using Faff’s (2016) pitching template to design and present a genuine research pitch. Design/methodology/approach As this is a Pitching Research Letter, there is only a suggested methodology which has not yet been used. Findings As this is a Pitching Research Letter, there are no findings. Originality/value It speaks to the journey of the pitch, a series of iterative processes from inception, the initial discovery of the research idea; to conclusion, delivering the pitch to a learned audience and receiving valuable feedback to develop and advance it.