1. American Marketing Association (1988), “Developing, disseminating and utilizing marketing knowledge”,Journal of Marketing, Vol. 52, October, pp. 1‐25.
2. Ansoff, H.I. (1957), “Strategies for diversification”,Harvard Business Review, Vol. 35 No. 5, pp. 113‐24.
3. Baker, M.J. (1989), “Marketing – a new philosophy of management”,The Quarterly Review of Marketing, Vol. 14 No. 2, pp. 1‐4.
4. The Identity Crisis in Marketing
5. The Faltering Marketing Concept