Preparing the Marketing Manager for Crisis:-Reference-Cited by-同舟云学术

Preparing the Marketing Manager for Crisis:

Published:1994-12 Issue:11 Volume:12 Page:41-46
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Barton Laurence

Publisher

Emerald

Subject

Marketing

Reference6 articles.

1. Mitroff, I.I. (1989), “Programming for Crisis Control”, Security Management, October.

2. Randolph, W.A., Sapienza, H.J. and Watson, M.A. (1991), “Technology‐fit and Performance in Small Business: An Examination of the Modernizing Effects of Organizational States”, Entrepreneurship Theory and Practice, Vol. 16 No. 1. pp. 27‐41.

3. “Sixth Annual Great Comebacks” (1991), Success, July/August, pp. 24‐34.

4. Allen, D.N. and McCluskey, R. (1990), “Structure, Policy, Services and Performance in the Business Incubator Industry”, Entrepreneurship Theory and Practice, Vol. 15 No. 2, pp. 61‐77.

5. Bates, T. and Nucci, A. (1989), “An Analysis of Small Business Size and Rate Discontinuance”, Journal of Small Business Management, Vol. 27 No. 4, pp. 1‐7.

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