Author:
Ju Choi Chong,Hee Lee Soo,Lynskey Michael J.
Abstract
Suggests that the existing literature in management on Asian
corporate and industrial strategies has tended to focus on the
relationship between the USA and Japan. Research has greatly neglected
such comparisons between Europe and Asia, although there are recent
exceptions. Aims to analyse business relations in the triad: Europe,
Asia and the USA, with a focus on the future of the Europe‐Asia
relationship. Also addresses how US corporations have competed
unsuccessfully against Japan, and whether European countries and
companies can avoid such future defeats.
Subject
Business, Management and Accounting (miscellaneous),Business and International Management
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4. 4 Nestor, W.R., Japan′s Growing
Power over East Asia and the World Economy, Macmillan,
London, 1990.
5. 5 Samson, R., “Competing
with the Japanese – strategies for European business”,
Long Range Planning,Vol. 26 No. 4, pp.
59‐65.
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