Author:
D. Jacobs Claus,Heracleous Loizos
Abstract
Purpose
– The purpose of this paper is to conceptualize strategizing as a playful design practice; illustrate this view by describing a process for fostering effective strategic play; outline the benefits of the process and discuss how executives can play effectively.
Design/methodology/approach
– The paper presents a concept development with a case illustration.
Findings
– The paper finds that strategizing through playful design offers both an alternative conceptual lens as well as a novel practice of strategizing.
Originality/value
– Strategizing through playful design is a useful complement to dry, conventional strategic planning processes and helps to open up and orient fruitful debate about an organization
'
s particular strategic challenges.
Subject
Strategy and Management,Management Information Systems
Reference4 articles.
1. Heracleous, L.
(1998), “Strategic thinking or strategic planning?”,
Long Range Planning
, Vol. 31 No. 3, pp. 481-7.
2. Heracleous, L.
and
Jacobs, C.
(2005), “The serious business of play”,
MIT Sloan Management Review
, Fall, pp. 19-20.
3. Jacobs, C.
and
Heracleous, L.
(2006), “Constructing shared understanding – the role of embodied metaphors in organization development”,
Journal of Applied Behavioral Science
, Vol. 24 No. 2, pp. 207-26.
4. Lawson, B.
(2006),
How Designers Think – The Design Process Demystified
, 4th ed., Architectural Press, Oxford.
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