Perspectives on a personal critique of international business

Abstract

PurposeTo contribute to critical discussion of management education and practice in the “global economy”, engaging with fragmentation of subjects in the academic literature and of issues across zones of production and consumption in the global community. In order to highlight key elements, discusses the role and contribution of the transnational corporation (TNC) and of the export processing zone (EPZ), as illustrative examples of international business.Design/methodology/approachPlaces the discussion into a broad context, through consideration of social, political and economic implications of international business. Presents and contrasts representations of international business in various literature sets and in different contexts. Draws loosely on a broad range of literature, from the field of critical management, and from both academic and non‐academic domains that engage with issues of international business and globalization.FindingsProposes that fragmentation within the mainstream management literature and in areas of management education militates against holistic and critical understanding of the complex nature of global business. Challenges exemplars of “good” management practice from the managerial literature through engagement with a range of discipline‐specific texts, highlighting areas of divergence, contradiction and omission.Originality/valueContributes to the developing critical management literature that engages with issues in a broad societal context.