Author:
Aggestam Maria,Wigren-Kristoferson Caroline
Abstract
Purpose
The purpose of this study is to examine how women entrepreneurs are building embeddedness into male-gendered fields and how they are creating embedding in such fields in practice.
Design/methodology/approach
The qualitative methodology and three indicative case stories within gastronomic industry are illustrated and analysed.
Findings
The contribution of this study lies in the examination of the multifaceted embedding building process from dis-embedded, marginalised and suppressed position by women entrepreneurs. This was achieved with the help of building embedding through two strategies: sameness, that is, becoming one of the boys and then becoming a challenger, thereby enhancing their professional position.
Research limitations/implications
The study is subject to limitations; a small sample is not suited for the generalizability of results. The most important implication of this study is the identification of the process of building embeddedness as the most critical resource for women’s entrepreneurship that should be supported by the scholarly and business community.
Originality/value
The theoretical framework developed for this study laid the foundation for developing literature on the embeddedness of women’s entrepreneurship and how the process of creating embedding becomes instrumental in business ownership.
Subject
Economics and Econometrics,Business and International Management,Gender Studies
Reference50 articles.
1. Empowerment and entrepreneurship: a theoretical framework;International Journal of Entrepreneurial Behavior & Research,2013
2. Paradox in the periphery: an entrepreneurial reconception;Entrepreneurship and Regional Development: An International Journal,2000
3. Entrepreneurship as connecting: some implications for theorising and practice;Management Decision,2012
4. Mat-Tina älskar sitt Ramlösa” (in English: ‘Food-Tina loves her Ramlösa’);Helsingborgs Dagblad,2013
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献