Positioning qualitative market research: reflections from theory and practice-Reference-Cited by-同舟云学术

Positioning qualitative market research: reflections from theory and practice

Published:1998-04 Issue:1 Volume:1 Page:7-14
ISSN:1352-2752
Container-title:Qualitative Market Research: An International Journal
language:en
Short-container-title:Qualitative Mrkt Res: An Int J

Author:

de Ruyter Ko,Scholl Norbert

Publisher

Emerald

Subject

Marketing

Reference12 articles.

1. Berlamino, C. (1990), “Designing the qualitative research project: addressing the process issues”, Journal of Advertising Research, RC7‐RC9.

2. Using Group Size to Improve the Decision-Making Ability of Nominal Groups.

3. What Consumer Research Is...

4. The Nominal Group Technique: Its Potential for Consumer Research

5. Coldwell, J. (1990), “Qualitative market research: a conceptual analysis and review of practitioner criteria”, Journal of the Market Research Society, Vol. 32 No. 1.

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