1. Glocal yoga: reappropriation in the Indian consumptionscape;Marketing Theory,2012
2. Badiner, A. (Ed.) (2002), Mindfulness in the Marketplace: Compassionate Responses to Consumerism, Parallax Press, Berkeley, CA.
3. The Sharing economy isn't about sharing at all;Harvard Business Review,2015
4. Hofstede never studied culture;Accounting, Organizations and Society,2003
5. Sexual consumption in the time of AIDS: a study of prostitute patronage in Thailand;Journal of Public Policy and Marketing,1998