Abstract
PurposeThis study used an integrated framework that incorporates the technology acceptance model (TAM) (Davis, 1989), the theory of planned behavior (TPB) (Ajzen, 1991) and trust to examine factors that mainly influence consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry. The Internet of things (IoT), artificial intelligence (AI), virtual reality systems, augmented reality systems, etc. are the Smart 4.0 technologies generally used in T&H industry these days.Design/methodology/approachConvenience sampling approach was employed in this study. Data were collected over the Internet using a survey instrument by posting the questionnaire link on social network web pages of travel agencies from November 10, 2021, to December 30, 2021. In the opening statement of the questionnaire, we have explained about the Smart 4.0 technologies so that every respondent could understand what we mean by Smart 4.0 technologies.FindingsThe findings show that conjoining the TAM and the TPB with trust resulted in a robust model for explaining customers' intention toward using smart technologies in the T&H industry.Research limitations/implicationsSmart technologies have become one of the most profitable e-commerce applications. This study examines and integrates the various advantages of smart technologies for the consumers in T&H industry, as well as providing insight into the intentions of Indian consumers. Hence, this study gives significant information to IT companies, online travel agencies, tour operators, travel agents, T&H planners and other stakeholders on Indian consumers' behavioral intentions (BIs).Originality/valueThis study tested the utility of the extended model in predicting consumers' intention towards the use of smart technologies in T&H industry. As far as the authors' knowledge is concerned, this is the first study that predicted intention of Indian consumers towards the use of smart technologies in T&H industry by integrating TAM, TPB and trust.
Subject
Tourism, Leisure and Hospitality Management
Reference109 articles.
1. Attitudes, traits, and actions: dispositional prediction of behavior in personality and social psychology;Advances in Experimental Social Psychology,1987
2. The theory of planned behavior;Organizational Behavior and Human Decision Processes,1991
3. Structural equation modeling in practice: a review and recommended two-step approach;Psychological Bulletin,1988
4. Artificial Solutions (2020), “Homage to John McCarthy, the Father of artificial intelligence (AI)”, [online] Available at: https://www.artificial-solutions.com/blog/homage-to-john-mccarthy-the-father-of-artificial-intelligence> (Accessed 7 June 2022).
5. What will it take to adopt smart glasses: a consumer choice based review?;Technology in Society,2017
Cited by
14 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献