Author:
Lou Tianyang,Zu Yuning,Zhu Ling
Abstract
Purpose
The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online Role-playing Game environment.
Design/methodology/approach
A self-administered questionnaire was developed and administered to an online sample of 9,335 CR3 players.
Findings
The findings of this research indicated that social and immersion motivations have a significant effect on TMS. Additionally, it was discovered that achievement motivation has a positive relationship with dispositional TMS, a negative relationship to bond-based TMS. The moderation effect of frequency and gender is also demonstrated.
Research limitations/implications
The study verified the relationships of the theoretical model of the game motivation and TMS.
Originality/value
This study provides advice to operators of online games when motivating players to work in groups.
Reference54 articles.
1. Specification, evaluation, andinterpretation of structural equation models;Journal of the Academy of Marketing Science,2012
2. The origin of bursts and heavy tails in human dynamics;Nature,2005
3. Virtually real: a psychological perspective on massively multiplayer online games;Review of General Psychology,2010
4. Hearts, clubs, diamonds, spades: players who suit MUDs;Journal of Online Environments,1996
5. Why do you play World of Warcraft? An in-depth exploration of self-reported motivations to play online and in-game behaviors in the virtual world of Azeroth;Computers in Human Behavior,2013
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献