Author:
Lou Tianyang,Zu Yuning,Zhu Ling
Abstract
Purpose
The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online Role-playing Game environment.
Design/methodology/approach
A self-administered questionnaire was developed and administered to an online sample of 9,335 CR3 players.
Findings
The findings of this research indicated that social and immersion motivations have a significant effect on TMS. Additionally, it was discovered that achievement motivation has a positive relationship with dispositional TMS, a negative relationship to bond-based TMS. The moderation effect of frequency and gender is also demonstrated.
Research limitations/implications
The study verified the relationships of the theoretical model of the game motivation and TMS.
Originality/value
This study provides advice to operators of online games when motivating players to work in groups.
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