The crisis as a challenge for growing

Abstract

PurposeThe purpose of this paper is to describe the fundraising activities carried out by two libraries at the University of Bologna (Italy), which could be adopted by other libraries.Design/methodology/approachThe paper discusses the approach adopted and gives examples.FindingsThe crisis can be an opportunity to identify weaknesses and strengths and then to study the market and find economic support, but also to improve services in order to meet different needs.Originality/valueThe originality of the paper relies on the interpretation of the crisis as a challenge to build a network of library supporters and new interests in library services.