From engineer‐to‐order to mass customization
Author:
Publisher
Emerald
Subject
General Business, Management and Accounting
Reference17 articles.
1. Mass customization origins: mass or custom manufacturing?
2. Approaches to mass customization: configurations and empirical validation
3. Gilmore, J. and Pine, B.J. (1997), “The four faces of mass customization”, Harvard Business Review, Vol. 75 No. 1, pp. 91‐101.
4. Mass customization: conceptual underpinnings, opportunities and limits
5. Mass customisation of process plants
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