Author:
Juban Rusty L.,Wyld David C.
Abstract
Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firms and pain for privacy advocates.
Subject
General Business, Management and Accounting
Cited by
35 articles.
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