Exploring the linkage of green values and green attitude in green behaviour: moderating role of green climate among Indian employees

Abstract

Purpose Employees behaviour is an important factor need to be reviewed while considering the implementation of green practices in the organisations. Green employee behaviour is widely discussed area both in research and practice, as organisations look for more green practices and environment friendly approaches. This study aims to understand the association of green values, green attitude and green behaviour of information technology (IT) employees in India. Design/methodology/approach Data were collected from 334 employees who works in IT/ITES (Information Technology Enabled Services) organisations in India. For analysing the data, structural equation modelling was used. Findings The significant positive relationships were revealed in the associations of green values, green attitude and green behaviour. Green attitude found to be mediating the relationship between the green values and green behaviour. The study also explored the moderating roles of green culture and green HRM practices. Originality/value The study stands among the pioneers that discuss green perspectives of IT employees in an emerging economy context. The study can give remarkable inputs for organisations that try for environment friendly practices and its successful implementation.