Author:
Kumari Shweta,Saini Gordhan K.
Abstract
Purpose
The changing demographics of talent market calls for a better understanding of the expectations of diverse job seekers. However, there is limited research on employer attractiveness (EA) factors which cover the expectations of new generation job seekers. The purpose of this paper is to examine the effect of career growth opportunities (CGO), work–life benefits (WLB) and corporate social responsibility (CSR) reputation on the perceived attractiveness of an organization as an employer and the job pursuit intention (JPI) of job seekers.
Design/methodology/approach
A 2 (CGO: many vs limited)×2 (WLB: many vs limited)×2 (CSR reputation: high vs low) between-subjects experimental design was used for this study. A total of 240 respondents participated in the study.
Findings
The results showed that provision of CGO had the highest effect on both EA and JPI. This effect was strong enough to compensate for limited WLB and a low CSR reputation. A significant interaction effect between CGO and CSR reputation revealed that the effect of CSR reputation on EA depends on the availability of many or limited CGO.
Originality/value
The study contributes and expands literature on attributes relevant in job choice decisions by providing useful insights regarding how job seekers weigh these attributes while making an employment choice. Also, the study offers suggestions for designing organizations’ recruitment strategy for attracting talent.
Subject
Organizational Behavior and Human Resource Management,Social Sciences (miscellaneous)
Reference86 articles.
1. Formal mentoring programs and organizational attraction;Human Resource Development Quarterly,2006
2. Social identity theory and the organization;The Academy of Management Review,1989
3. How much does a company’s reputation matter in recruiting?;MIT Sloan Management Review,2013
4. Conceptualizing and researching employer branding;Career Development International,2004
5. Exploring the relationship between corporate social performance and employer attractiveness;Business & Society,2002
Cited by
54 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献