Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This paper aims to investigate the differences between SMEs and larger organizations when it comes to positioning within the market.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Reference1 articles.
1. Positioning in SMEs: entrepreneurs’ perceptions and strategies;Journal of Research in Marketing and Entrepreneurship,2023