1. Effects of source attire on judgments of credibility
2. Bateson, J.E.G. 1992, Managing Services Marketing, Text and Readings, 2nd ed., Dryden, Fort Worth, TX.
3. Bateson, J.E.G. 1995, Managing Services Marketing, Text and Readings, 3rd ed., Dryden, Fort Worth, TX.
4. The Social Power of a Uniform1
5. Focus Groups and the Nature of Qualitative Marketing Research