Source expertise versus experience effects in hospital advertising
Author:
Publisher
Emerald
Subject
Marketing
Reference27 articles.
1. Dimensions of Consumer Expertise
2. Hospital Advertising
3. Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
4. Communicator discrepancy, source credibility, and opinion change.
5. Communicator-recipient similarity and decision change.
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