Chapter 6 A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces-Reference-Cited by-同舟云学术

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Chapter 6 A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces

Published:2018-11-19 Issue: Volume: Page:111-133
ISSN:
Container-title:Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
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Author:

Lowe Ben,Hasan Md. Rajibul,Jose Saju Valliara

Publisher

Emerald Publishing Limited

Reference88 articles.

1. Market resource gaps

2. The theory of planned behavior

3. Consumer adoption of Internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust

4. Serving the world's poor: innovation at the base of the economic pyramid

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam;Journal of Macromarketing;2022-05-22

2. Achieving pro-poor growth and environmental sustainability agenda through information technologies: as right as rain;Environmental Science and Pollution Research;2021-03-27

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