Business model transformation: what is known and what is to be further developed?

Abstract

PurposeThe paper presents a systematic literature review on business model transformation (BMT). The aim of the study is to determine the main research streams in BMT literature, develop a conceptual model on BMT research, and identify potential directions for future research.Design/methodology/approachThe authors use systematic literature review approach and provide a detailed protocol to meet reliability requirements. The study is based on the multilayer in-depth analysis of 92 articles published in leading international journal in general management, international business, strategy, innovation, and organization studies.FindingsThe paper identifies a crucial importance of further research on BMT with regards to the context specificity of a company's country of origin, transformation of value delivery and value capture blocks of BMs, entrepreneurial techniques of BMT management, and international aspects of BMT.Originality/valueBy a means of systematic literature review, the paper envisages the current state of knowledge about BMT, traces the development of BMT research, classifies it, and identifies potential directions for future inquiries.