Political marketing: an information‐economic analysis-Reference-Cited by-同舟云学术

Political marketing: an information‐economic analysis

Published:1996-10-01 Issue:10/11 Volume:30 Page:152-165
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:

Author:

Bauer Hans H.,Huber Frank,Herrmann Andreas

Abstract

Outlines awareness of political marketing in Germany and argues that there is a need for the German political parties to market themselves. Discusses some of the essential aspects of political marketing, with particular reference to the institutions, ingredients and instruments involved. Concentrates on an analysis of party membership as a form of system transaction, in the light of the sharp decline in the membership of the major parties.

Publisher

Emerald

Subject

Marketing

Reference46 articles.

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