Market orientation in the top 200 British charity organizations and its impact on their performance-Reference-Cited by-同舟云学术

Market orientation in the top 200 British charity organizations and its impact on their performance

Published:1997-09 Issue:8 Volume:31 Page:583-603
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Balabanis George,Stables Ruth E.,Phillips Hugh C.

Publisher

Emerald

Subject

Marketing

Reference39 articles.

1. Encouraging Charitable Contributions

2. Andreasen, A.R. (1982, “Nonprofits: check your attention to customers”,Harvard Business Review, Vol. 60, May‐June, pp. 105‐10.

3. Who Volunteers for Charity Retailing and Why

4. Money donations, volunteering and organizational efficiency

5. Callen, J.L. and Falk, H. (1993, “Agency and efficiency in nonprofit organizations ‐ the case of specific health focus charities”,Accounting Review, Vol. 68 No. 1, pp. 48‐65.

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