Assessing the Innovativeness of Organizations and its Antecedents: Project Innovstrat

Abstract

Presents research which: introduces a new multidimensional concept of the innovativeness of organizations; develops an approach for its measurement involving a cross‐section of innovations adopted by multiple organizations in multiple industries; identifies different economic, organizational/managerial, industry specific and governmental/legislation and infrastructure factors which influence the various dimensions of the innovativeness of organizations; and suggests how this alternative approach can be used for the better understanding of the concept of the innovativeness of organizations and its applied context within the marketing discipline.