Author:
Kaynak Erdener,Kucukemiroglu Orsay
Abstract
Examines how Chinese organizational buyers evaluate four categories
of industrial products from four different source‐regions, the basic
hypothesis being that the majority of the purchasing managers held
favourable images of the industrial products coming from the
industrialized regions of the world. Discovers that statistically
significant differences exist among respondents in terms of age, sex,
education, income and work experience, and the source‐regions selected
for procurement of four classes of industrial products.
Cited by
26 articles.
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