Customer Care: A ″Bottom‐up″ View of a ″Top‐down″ Policy
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Published:1990-12
Issue:12
Volume:24
Page:22-34
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ISSN:0309-0566
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Container-title:European Journal of Marketing
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language:en
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Short-container-title:European Journal of Marketing
Cited by
2 articles.
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1. Customer Care;Marketing Theory and Practice;1995
2. Enabling Customers to Drive Your Enterprise;Management Decision;1992-03-01