Guest editorial

Author:

Fresneda Jorge E.ORCID,Chandrashekaran Rajesh

Publisher

Emerald

Subject

Marketing,Strategy and Management,Economics, Econometrics and Finance (miscellaneous),Geography, Planning and Development,Cultural Studies,Business and International Management

Reference26 articles.

1. The future of social media in marketing;Journal of the Academy of Marketing Science,2020

2. Fake news and COVID-19: modelling the predictors of fake news sharing among social media users;Telematics and Informatics,2021

3. The effects of visual congruence on increasing consumers' brand engagement: an empirical investigation of influencer marketing on Instagram using deep-learning algorithms for automatic image classification;Computers in Human Behavior,2020

4. Bogost, I. (2018), “All followers are fake followers”, available at: https://www.theatlantic.com/technology/archive/2018/01/all-followers-are-fake-followers/551789/ (accessed 16 July 2021).

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