Green marketing
Author:
Publisher
Emerald
Subject
Finance,General Business, Management and Accounting
Reference58 articles.
1. Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers
2. The Roles of Attitudinal and Personality Variables in the Prediction of Environmental Behavior and Knowledge
3. Forest certification (eco-labeling) programs and their policy-making authority: explaining divergence among North American and European case studies
4. Market Segmentation of Green Consumers in Hong Kong
5. Antecedents of green purchases: a survey in China
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1. Perception and Awareness of Consumers towards Green Products: Evidence from India;Review of Business and Economics Studies;2024-07-28
2. Exploring the role of digital green marketing campaigns and environmental beliefs in shaping tourist behavior and revisit intentions in eco-tourism;Journal of Eastern European and Central Asian Research (JEECAR);2024-06-04
3. Collaborative ecosystems: a taxonomy and new research agenda;EuroMed Journal of Business;2024-05-31
4. The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App;Advances in Marketing, Customer Relationship Management, and E-Services;2024-05-28
5. Non-Wood Forest Products’ Marketing: Applying a S.A.V.E. Approach for Establishing Their Marketing Mix in Greek Local Mountain Communities;Forests;2023-08-31
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