1. Marketing with integrity: ethics and the service-dominant logic for marketing
2. Anderson, J., Narus, J. and Van Rossum, W. (2006), “Customer value propositions in business markets”,Harvard Business Review, March, pp. 91‐9.
3. Axelrod, E., Handfield‐Jones, H. and Welsh, T. (2001), “The war for talent – part II”,The McKinsey Quarterly, Vol. 2, pp. 9‐12.
4. A relationship‐mediated theory of internal marketing
5. The employee value proposition redefined