Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000647. When citing the article, please cite: Michael Jay Polonsky, Denise G. Jarratt, (1992), “Rural Outshopping in Australia: The Bathurst-Orange Region”, European Journal of Marketing, Vol. 26 Iss: 10, pp. 5 - 16.