Developing leadership styles and green entrepreneurial orientation to measure organization growth: a study on Indian green organizations

Abstract

Purpose Due to environmental and health awareness, there are a number of green startups increasing day by day and consumers want to use organic products over conventional products. The green enterprise faces unique challenges and opportunities in attracting the right investors, organization growth and their performance. The purpose of this study is to better understand the relationship between green entrepreneurship (GE) and different leadership styles (LS) and their association with organizational growth (OG). Design/methodology/approach This paper proposes a methodology based on multiple independent variables and one dependent variable i.e. multiple regression analysis. A numerical analysis of the Indian organization is presented to demonstrate the use of the proposed method. Findings The findings indicate that different LSs (charismatic, transformational, visionary and servant leadership) feature an influence on entrepreneurial activity. The result of the study also found that GE and LS have a positive effect on OG. Research limitations/implications This research will help the industry reflect on the style of leadership and attempt to introduce a new style of leadership that supports and is suitable for the green organization’s growth. Originality/value The study identified diverse LSs that specifically plays an important role in green entrepreneurship organizations. Additionally, investigate the relationship between OG and GE.