Reaping benefits from diversity

Abstract

PurposeThe purpose of this paper is to highlight the importance of diversity management initiatives using three good practice examples from employers operating in the manufacturing, IT and charity sectors in the UK.Design methodology/approachUsing IBM, Jaguar Land Rover and Scope as case studies, the paper follows the introduction and maintenance of diversity policies based on internal research and market developments.FindingsCorporations without well thought‐out diversity policies tend to miss out on recruiting top talent as well as running the risk of a backlash among job seekers. Making diversity part of corporate culture requires buy‐in from senior management all the way through the organization and must be reflected in all facets of business dealings.Originality/valueThe paper presents the key drivers behind these initiatives, how they have been implemented and what measures are used to assess impact, and highlights what other organizations can learn from this.