Author:
Brown Steve,Getz Donald,Pettersson Robert,Wallstam Martin
Abstract
Purpose
– The purpose of this paper is to define event evaluation, develop a conceptual model of its process and elements, review pertinent literature, and draw conclusions pertaining both to the discourse on evaluation and its praxis.
Design/methodology/approach
– General review of literature and development of a conceptual model of the evaluation process.
Findings
– The review suggests that impact assessments have dominated, but are only one type of evaluation; research and papers on evaluating the worth of events has been minimal, while those on the evaluation of various management and marketing functions is fragmented.
Research limitations/implications
– It is concluded that little has been written about evaluation paradigms and systems, although the discourse on sustainability and triple bottom line accountability has led to a greater emphasis on non-economic considerations.
Originality/value
– The conceptual model of the evaluation process and its components offers a systematic approach to shaping evaluation discourse and methods. Conclusions are drawn on how to advance evaluation research and methods applied to events.
Subject
General Business, Management and Accounting,Tourism, Leisure and Hospitality Management
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