A New Look at Fashion Brand Management – product switching strategies in the face of imitation-Reference-Cited by-同舟云学术

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A New Look at Fashion Brand Management – product switching strategies in the face of imitation

Published:2008-08 Issue:3 Volume:12 Page:38-46
ISSN:1560-6074
Container-title:Research Journal of Textile and Apparel
language:en
Short-container-title:Textile and Apparel

Author:

Fujita Yasunori

Publisher

Emerald

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Materials Science (miscellaneous),Business and International Management

Reference24 articles.

1. Irreversible investment and industry equilibrium

2. Firing Costs and Labour Demand: How Bad is Eurosclerosis?

3. Strategic Decision Processes in High Velocity Environments: Four Cases in the Microcomputer Industry

4. The Art of Continuous Change: Linking Complexity Theory and Time-Paced Evolution in Relentlessly Shifting Organizations

5. Uncertainty, Investment, and Industry Evolution

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Analytical Modeling Research for Luxury Fashion Products: Optimal Timing of Brand Extension in a Stochastic Market;Luxury Fashion Retail Management;2016-11-29

2. Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market;Fashion Branding and Consumer Behaviors;2014

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