1. Brown, S. and Eisenhardt, K.M. (1995), “Product development: past research, present findings and future directions”, Academy of Management Review, Vol. 20 No. 2, pp. 343‐70.
2. A study of success and failure in product innovation: The case of the U.S. electronics industry
3. Power, C. (1993), “FLOPS – too many new products fail: here’s why – and how to do better”, Business Week, 16 August, pp. 23‐4.
4. Rothwell, R. (1972), Factors for Success in Industrial Innovations, Science Policy Research Unit, University of Sussex, Brighton.