Using online advertising to increase the impact of a library Facebook page

Author:

Chan Christopher

Publisher

Emerald

Subject

Library and Information Sciences

Reference9 articles.

1. Charnigo, L. and Barnett‐Ellis, P. (2007), “Checking out Facebook.com: the impact of a digital trend on academic libraries”,Information Technology & Libraries, Vol. 26 No. 1, pp. 23‐34.

2. The Problems and Potential of MySpace and Facebook Usage in Academic Libraries

3. Expanding Beyond our Library Walls: Building an Active Online Community through Facebook

4. Crashing the Facebook party

5. Mack, D., Behler, A., Roberts, B. and Rimland, E. (2007), “Reaching students with Facebook: data and best practices”,Electronic Journal of Academic and Special Librarianship, Vol. 8 No. 2, available at: http://southernlibrarianship.icaap.org/content/v08n02/mack_d01.html (accessed December 16, 2009).

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