Mass customization and mass production

Author:

Radder Laetitia,Louw Lynette

Publisher

Emerald

Subject

Applied Mathematics,Industrial and Manufacturing Engineering,Strategy and Management,Industrial relations,General Decision Sciences

Reference13 articles.

1. Understanding Configuration and Transformation through a Multiple Rationalities Approach

2. Feitzinger, E. and Lee, H.L. (1997), “Mass customization at Hewlett‐Packard: the power of postponement”, Harvard Business Review, January/February, pp. 116‐21.

3. Mass customization: conceptual underpinnings, opportunities and limits

4. Jelinek, M. and Goldhar, J.D. (1983), “The strategic implications of the factory of the future”, Sloan Management Review, Summer, pp. 29‐37.

5. Mass customization: Implementing the emerging paradigm for competitive advantage

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