Leading by example

Abstract

Argues that in order to change the corporate culture, management should focus on changing its own behaviour first, before leading the rest of the organization into a new culture. Examines differences between organizational and management culture, and introduces the management culture continuum. States that planned culture change is most likely to fail if measurement of progress is not consistent and supportive of the desired behaviour. Provides a five‐step method of gradually changing corporate culture through management behaviour.