The content analysis of Chinese media report on the issue of waste incineration power plants

Abstract

Purpose The purpose of this paper is to examine the Chinese media’s performance on reporting the issue of waste incineration power plants. The authors analyze the role of media in supervising relevant agencies and meeting the public need for related information. Design/methodology/approach This paper provides a content analysis of media reports toward waste incineration projects that follow the anti-incinerator event that occurred in Panyu district of Guangzhou city in 2009. The sample of this paper is based on 469 news reports that were released on the state-level search engine “ChinaSo.com” from January 2010 to June 2016. Findings Chinese media did not continue to focus on waste incineration issues after the anti-incinerator event in the Panyu district and there were only a few news reports about this topic. News reports of the information disclosure category accounts for the largest proportion but lack a depth of explanation. The proportion of news reports of media supervision and popular science information categories is relatively small. Research limitations/implications This paper is a pilot study of the media’s reporting characteristics on waste incineration issues. There are some shortcomings in terms of sample selection and analysis, more in-depth assessment will be implemented and improved upon the future research. This study highlights the importance of media reports before or after relevant events in examining the media’s social function. Besides, this study provides a new analytical idea for assessing the functions of the media on social public issues through media reports and the conclusions of this study have certain practical significance for the media to improve report behaviors. Originality/value This paper selects media reports on waste incineration power plant after the anti-incinerator event in Panyu district as media industry could pay much attention to relevant topics before the beginning of conflict events and continue tracking reports even after the events subside. This paper points out that Chinese media might increase sustained attention to waste incineration issues, strengthen the depth of interpretation, increase the supervision of relevant agencies, and enhance the relevance of the news reports to the public.