Author:
Sorathia Nefike Gunden,Morosan Cristian
Abstract
Purpose
This study aims to explicate consumers’ intentions to use online food delivery systems (OFDS) subscription services. The study revisited the unified theory of acceptance and use of technology.
Design/methodology/approach
A typical methodology that involved a confirmatory factor analysis, followed by structural equation modeling, was used to test the hypotheses using a sample of 573 OFDS users from the USA.
Findings
The results revealed that social influence has the most significant impact on consumers’ intentions to use OFDS subscription services, while effort expectancy and perceived security have relatively lower impacts on consumers’ intentions to use OFDS subscription services. In addition, the study revealed the role of compatibility and convenience orientation in shaping consumers’ OFDS system perceptions (e.g. performance and effort expectancy).
Research limitations/implications
The results provide several theoretical and managerial implications and open new avenues for future research. The study advances the literature by validating the set of antecedents of important core perceptions (e.g. performance expectancy and effort expectancy). The study also provides implications for two types of practitioners, such as OFDS and restaurants.
Originality/value
To the best of the authors’ knowledge, this is the first study to examine consumers’ intentions to use OFDS subscription services. This study is also the first to examine key factors influencing consumers’ intentions to use OFDS subscription services.
Subject
Computer Science Applications,Tourism, Leisure and Hospitality Management,Information Systems
Reference59 articles.
1. Succeeding in the fast-growing food-delivery ecosystem will require understanding how overlapping economic forces affect a complex web of stakeholders,2021
2. Predicting repeat usage intention towards O2O food delivery: extending UTAUT2 with user gratifications and bandwagoning;Journal of Foodservice Business Research,2022
3. Structural equation modeling in practice: a review and recommended two-step approach;Psychological Bulletin,1988
4. Barkho, G. (2019), “Uber eats will debut monthly pass to rival postmates”, Observer, available at: https://observer.com/2019/05/uber-eats-monthly-pass-postmates/
5. Mobile apps use and WoM in the food delivery sector: the role of planned behavior, perceived security and customer lifestyle compatibility;Sustainability,2020