The use of mobile phones by women microenterprises in Malawi: a sustainable livelihoods perspective

Abstract

Purpose This study aims to assess the impact of mobile phones on the livelihoods of women microenterprises in two selected districts of Malawi. Design/methodology/approach This study adopted an interpretive qualitative approach. The authors conducted six focus group discussions with 33 women microenterprise owners in two selected districts of Malawi. This study was guided by the sustainable livelihood approach as an analytical framework. Findings The findings confirmed that to some extent use of mobile phones by women microenterprises helped them realise their livelihood outcomes. These included improved access to information, improved communication, improved marketing, reduced transport costs and improved efficiency and productivity. However, optimum benefits were highly curtailed by a number of factors such as poor information and communication technologies (ICT) infrastructure, security issues, high cost of talk time and data bundle, lack of ICT literacy, low education and sociocultural factors. Originality/value The findings provide evidence on the role of mobile phone technology play in promoting the value for women participating in business activities in disadvantaged communities. Policymakers and other stakeholders can use the findings as a basis for prioritising the improvement of mobile technology infrastructure in rural communities tailor-made to women microenterprises.