Author:
Zhang Lu,Nyheim Peter,S. Mattila Anna
Abstract
Purpose
– This paper aims to examine the joint effect of power and gender on individuals’ perceptions and evaluations of information systems (IS), and their behavioral intentions of technology acceptance.
Design/methodology/approach
– This study uses a 2 (powerful vs powerless) × 2 (female vs male) between-subject experimental design. A total of 128 subjects participated in the experiment.
Findings
– The results suggest that there is a significant gender difference in terms of technology acceptance in the high-power condition. Further, such a gender difference is attenuated in the low-power condition. Specifically, when primed with the feeling of powerful, male users (vs female users) have higher computer self-efficacy and rate the IS as easier to use and more enjoyable. However, when the feeling of powerless was elicited, the effect of gender on technology acceptance disappeared.
Originality/value
– The gender effect on technology acceptance has been widely studied. The current research extends the literature by considering the moderating effect of power on such a gender effect.
Subject
Computer Science Applications,Tourism, Leisure and Hospitality Management,Information Systems
Reference91 articles.
1. Ajzen, I.
(1991), “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, Vol. 50 No. 2, pp. 179-211.
2. Ajzen, I.
and
Fishbein, M.
(1980), Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, Prentice-Hall, NJ.
3. Anderson, N.
,
Lankshear, C.
,
Timms, C.
and
Courtney, L.
(2008), “‘Because it’s boring, irrelevant and I don’t like computers’: why high school girls avoid professionally-oriented ICT subjects”, Computers & Education, Vol. 50 No. 4, pp. 1304-1318.
4. Baron, R.M.
and
Kenny, D.A.
(1986), “The moderator–mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations”, Journal of Personality and Social Psychology, Vol. 51 No. 6, pp. 1173-1182.
5. Beyer, S.
(2008), “Gender differences and intra-gender differences amongst management information systems students”, Journal of Information Systems Education, Vol. 19 No. 3, pp. 301-310.
Cited by
28 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献