Internet banking adoption among mature customers: early majority or laggards?
Author:
Publisher
Emerald
Subject
Marketing
Reference42 articles.
1. Retail financial services: transaction to relationship marketing
2. Erratum
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5. Corlett, C. (1999), “Marketing to women 50+ on the Internet”,Vital Speeches of the Day, Vol. 66 No. 1, pp. 24‐7.
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