Customer satisfaction should not be the only goal
Author:
Publisher
Emerald
Subject
Marketing
Reference33 articles.
1. Cross-category variation in customer satisfaction and retention
2. Structural equation modeling in practice: A review and recommended two-step approach.
3. Estimating Nonresponse Bias in Mail Surveys
4. Satisfaction and Loyalty to Suppliers within the Grocery Trade
5. The complex relationship between consumer satisfaction and brand loyalty
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